Karen DeguchiVisual designer
Solid experiences in an advertising agency, cultural institution and art association. With strategic vision in workflow, I have supervised interns and gained special sensitivity to international environments with experiences in Japan and Canada, and working in a multinational company. I like meshing my creativity and design abilities to help creating relevance to brands, exceeding in customer expectations in a business with digital first mindset and lean thinking practices. Have been thriving in team work, developing expertise in solving problems and identifying where processes could be optimized.
Certifications
C1 Advanced
C1 Advanced, B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
C1 Advanced
B2 Upper Intermediate
B1 Intermediate
Adobe Photoshop (10)
Adobe InDesign (7)
Adobe Illustrator (6)
MailChimp (5)
Facebook API (4)
Instagram API (4)
Microsoft Office (3)
Figma (2)
Adobe Creative Suite
Experience
Visual DesignerAmazon | Books BR
09/2021 - Currently

Collaborates with new style guides, campaign graphics and design refresh of pages for Amazon US, including the global Kindle Unlimited homepage. Contributes with A/B tests, corporate presentations for project proposals, briefing analysis, campaign graphics for Amazon Brazil, created a new social media style guide for @kindle.brasil and assists on organizing virtual team building activities, happy hours and gifts for team members.

Adobe Illustrator
Adobe Photoshop
Microsoft Office
Graphic and Digital DesignerAtivGreen
02/2020 - 07/2021

Developed social media content for the agency’s channels,as well as corporate and advertising materials (print and digital) for its main client MercadoLibre Brazil. Was also part of the intern team supervision as well asthe approval of advertising graphics, while following brandguidelines and briefs.

Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Digital Marketing Specialist and Designer (Freelancer)N+1 Arte Cultura
10/2017 - 06/2021

Elaborated successfull digital marketing strategies that captured new partnerships and audience segmentation using the MLabs tool. Created online content showcasing cultural prodution, prizes and exhibitions promoted by the company, including ‘Ready Made in Brasil’ , chosen by the Chinese magazine Museum Reviews as oneof must-see 100 exhibitions around the world in 2018. Worked with audience segmentation and promotion of the 1st edition of ‘Prêmio Museu é Mundo’, an independent and private initiative with the aim of mapping and facilitating artistic projects. In 2 months, the number of followers and engagement on its social media pages increased 800% and the prize received more than 800 subscriptions.

Adobe Photoshop
Adobe InDesign
MailChimp
Instagram API
Facebook API
Temporary Sr. Graphic DesignerSesc - Serviço Social do Comércio
09/2019 - 10/2019

• Provided assistance to web editor and the press-release team • In charge of monitoring signage set up, as well as approve and receive print materials • Worked collaboratively with many different professional such as managers, designers and web editors • Created materials (both print and digital) in general for plays, concerts, events and activities promoted by the institution • Helped transforming communication strategies of which increased institutional recognition • Intern supervision (organization and planning of tasks and schedules)

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Design InternSesc - Serviço Social do Comércio
09/2017 - 09/2018

• Have delivered creative digital and print materials to promote events and activities by the institution, such as plays, concerts and more • Created internal and external communication materials • Transformed the visual identity of the events' schedule with the supervisor, which brought a fresh modern look to the institution • Engaged in the organisation and planning of the work arrangements, tasks, demands and communication strategies in group meetings with the communications team (social media, press-release, web editor) • Photographic registration of events and activities • Was exclusively invited by the culture coordinator to illustrate the 2017 and 2018 editions' graphic material of the feminist project De|Generadas

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Communication AssistantABACT - Brazilian Association of Contemporary Art
09/2015 - 09/2016

• Learned to write and edit informative invites and internal communications • Developed skills in Microsoft Excel, PowerPoint and Word • Having close contact with the PR agency based in London, helped to implement engaging communications strategies, and developed strong communication skills in English • Collected relevant detailed data and maintained important database from partner institutions and specialised magazines both in Portuguese and in English • Provided administrative support to projects and internal team, maintaining calendars and appointments • Registered exhibition openings, art fairs and talks by partnerships of the association • Explored graphic design and translation skills.

MailChimp
Adobe Photoshop
Education
Exchange Program | Graphic DesignGeorge Brown College
09/2018 - 12/2018
Bachelor's degree | Graphic DesignCentro Universitário Senac
02/2015 - 12/2019
Technical course | Interior DesignEtec Getúlio Vargas
02/2012 - 06/2013
Portfolio
Kindle's 10th Anniversary in Brazil - Key Visual | Amazon BR
May 2022 - May 2022
Prime Reading eligible books page - Images only | Amazon US
May 2022 - May 2022
Kindle Unlimited Homepage Update | Amazon US
January 2022 - January 2022