Catalina Valdivieso FuenzalidaUX/UI designer
I'm a UX/UI designer with a diploma in service design. My interest and motivation are people-centered design and research, seeking to contribute to improving the service experience, take on new challenges to grow, and continue learning. I am thorough, creative, and meticulous, with excellent interpersonal relationships. I'm always looking for continuous improvement.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B1 Intermediate
B2 Upper Intermediate
UI Design (13)
Communication (12)
Web (12)
Architecture (11)
Management (11)
Visual Design (11)
Adobe Creative Suite (11)
Figma (11)
UX Design (9)
Accessibility (7)
Agile (5)
JIRA (5)
Scrum (4)
eCommerce (4)
User Experience (UX) (4)
Sketch (4)
Social Media (3)
Video (3)
Design (2)
Mobile UI/UX Design (2)
MailChimp (2)
Banking & Finance (1)
WordPress (1)
Startups (1)
Teaching (1)
iPad (1)
System Design
Usability
Experience
UX/UI DesignerMacal
02/2021 - Currently

Macal is the biggest Chilean marketplace for vehicles and properties. • I work with Product Owners, deputy managers, and area managers to improve customer experience design. • I performed flow evaluation, information gathering, need-finding, and desk research to create benchmarks, a customer journey, and an empathy map. • This managed to decrease manual work in payment and operational processes. • I define information architecture and interaction flows. • Development of design patterns, and web accessibility. • Development of Design System | components, colors, fonts, iconography. • UX/UI design on desktop and mobile apps. • Analysis and continuous improvement of the website. • UX writing. • Work with agile methodologies, Scrum. • Handoff to developers. • QA review for projects and website before and after release to production. • Figma, Figjam, Adobe XD, Hotjar, Jira.

Agile
Architecture
Figma
JIRA
Scrum
Web
User Experience (UX)
UI Design
eCommerce
Freelance DesignerSelf-employed
09/2015 - 06/2022

I have developed professionally in the audiovisual area, digital marketing, UX/UI design for web and mobile, working as an account manager, graphics, content generation, usability analysis, among others.

Figma
Adobe Creative Suite
UX Design
UI Design
Web
Communication
Architecture
Visual Design
Management
Accessibility
UX/UI DesignerSoho
10/2019 - 08/2020

Soho is a consulting agency offering development and design services to a number of clients. Working there I participated in multiple projects such as: • UI design to improve the web and mobile experience for banks in Ecuador and Panama. • QA review of digital banking projects. • UX/UI design for a high school website, creating high fidelity wireframes, and visual design. I redesigned a landing page and where students can consult about scores and university careers. • Kept direct communication with developers. • Developer information architecture. • Tool kit: Sketch, InVision, Jira.

Architecture
Communication
JIRA
Sketch
Web
UX Design
UI Design
Mobile UI/UX Design
Agile
Banking & Finance
Digital Designer | UX/UIKarrott
12/2018 - 09/2019

Karrot is a software platform focused on achieving client loyalty through Machine Learning algorithms. Here, I was responsible for developing proposals and loyalty campaigns, as well as graphics and audiovisual material such as: • Redesigning the landing page. • Development and designing improvements for a gym app, in order to upgrade customer loyalty. • I held meetings with clients to create a strategy for the use of the app, promotions, and gifts. • Managed the app promotions grid. • Generated graphic designs for the internal promotion of the brand and it's users (brochure, posters, flyers, RRSS, mailing) • Photoshop, Premiere, After Effects, Wordpress, Mailchimp

Design
MailChimp
Management
WordPress
Communication
Adobe Creative Suite
Visual Design
UX Design
UI Design
Digital Design | Graphic Design | Video EditingA&C MANAGEMENT
04/2017 - 04/2019

• I edited and assembled reels for Chilean actors and actresses by extracting content from series and films in which they participated. • I did the branding and business cards for the brand • Designed actor files for career promotion to be sent to producers. • Tool kit: After effects, Premiere, Photoshop, Illustrator, YouTube music library

Sketch
Adobe Creative Suite
Visual Design
Video
Social Media
Communication
Management
UX/UI Designer | Marketing and communicationsLa Kina | Time Jobs
09/2017 - 01/2018

During my time in La Kina, I worked on the Time Jobs project, a company focused on providing strategic staffing solutions. • I did the graphic design for the social media content (brochure, posters, flyers, RRSS, mailing). • In charge of the UX/UI redesign of both web and mobile platforms. • Designed the landing page for Time Jobs. • Sketch, Photoshop, Illustrator.

Sketch
Web
Visual Design
UX Design
UI Design
Management
Communication
Mobile UI/UX Design
Startups
MailChimp
Digital designerCorporación Simón de Cirene
08/2016 - 04/2017

• Designed visual content for the website and social media with the purpose of inviting entrepreneurs to different courses, workshops, and activities that the foundation offered. • I designed flyers, brand manuals, and presentations. • Graphics for company projects carried out with the corporation (Anglo-American, Mallplaza)

Design
Adobe Creative Suite
Visual Design
Communication
Management
Social Media
Teacher course "Filmmaking"School of Tech
02/2016 - 02/2016

Focused on teaching children, between 8 and 12 years old, the steps of the audiovisual production process where they must create their own movies and trailers, teaching how to use the Ipad to record and edit video (iMovie application) teaching animation, Stop Motion (frame by frame animation with iMotion app)

iPad
Video
Teaching
Communication
Management
Adobe Creative Suite
Development Course "Advanced Filmmaking"School of Tech
01/2016 - 01/2016

Development of a program for a course aimed at children between 10 and 14 years old, in which they perfect their techniques to produce films. In this course, techniques of narrative structure, color and lighting, rhythm management and special sound production will be used.

iPad
Video
Teaching
Communication
Management
Adobe Creative Suite
Teacher and developer of the course "Filmmaking"School of Tech
12/2014 - 02/2015

Focused on teaching children, between 8 and 12 years old, the steps of the audiovisual production process where they must create their own movies and trailers, teaching how to use the Ipad to record and edit video (iMovie application) teaching animation, Stop Motion (frame by frame animation with iMotion app)

iPad
Video
Teaching
Communication
Management
Adobe Creative Suite
Education
Service Design DiplomaPontificia Universidad Católica de Chile
09/2018 - 02/2019
Intermedia Web DesignFHV - Vorarlberg University of Applied Sciences
03/2014 - 08/2014
Bachelor’s Degree Digital DesignUniversidad del Desarrollo
04/2010 - 08/2015