Macal is the biggest Chilean marketplace for vehicles and properties. • I work with Product Owners, deputy managers, and area managers to improve customer experience design. • I performed flow evaluation, information gathering, need-finding, and desk research to create benchmarks, a customer journey, and an empathy map. • This managed to decrease manual work in payment and operational processes. • I define information architecture and interaction flows. • Development of design patterns, and web accessibility. • Development of Design System | components, colors, fonts, iconography. • UX/UI design on desktop and mobile apps. • Analysis and continuous improvement of the website. • UX writing. • Work with agile methodologies, Scrum. • Handoff to developers. • QA review for projects and website before and after release to production. • Figma, Figjam, Adobe XD, Hotjar, Jira.
I have developed professionally in the audiovisual area, digital marketing, UX/UI design for web and mobile, working as an account manager, graphics, content generation, usability analysis, among others.
Soho is a consulting agency offering development and design services to a number of clients. Working there I participated in multiple projects such as: • UI design to improve the web and mobile experience for banks in Ecuador and Panama. • QA review of digital banking projects. • UX/UI design for a high school website, creating high fidelity wireframes, and visual design. I redesigned a landing page and where students can consult about scores and university careers. • Kept direct communication with developers. • Developer information architecture. • Tool kit: Sketch, InVision, Jira.
Karrot is a software platform focused on achieving client loyalty through Machine Learning algorithms. Here, I was responsible for developing proposals and loyalty campaigns, as well as graphics and audiovisual material such as: • Redesigning the landing page. • Development and designing improvements for a gym app, in order to upgrade customer loyalty. • I held meetings with clients to create a strategy for the use of the app, promotions, and gifts. • Managed the app promotions grid. • Generated graphic designs for the internal promotion of the brand and it's users (brochure, posters, flyers, RRSS, mailing) • Photoshop, Premiere, After Effects, Wordpress, Mailchimp
• I edited and assembled reels for Chilean actors and actresses by extracting content from series and films in which they participated. • I did the branding and business cards for the brand • Designed actor files for career promotion to be sent to producers. • Tool kit: After effects, Premiere, Photoshop, Illustrator, YouTube music library
During my time in La Kina, I worked on the Time Jobs project, a company focused on providing strategic staffing solutions. • I did the graphic design for the social media content (brochure, posters, flyers, RRSS, mailing). • In charge of the UX/UI redesign of both web and mobile platforms. • Designed the landing page for Time Jobs. • Sketch, Photoshop, Illustrator.
• Designed visual content for the website and social media with the purpose of inviting entrepreneurs to different courses, workshops, and activities that the foundation offered. • I designed flyers, brand manuals, and presentations. • Graphics for company projects carried out with the corporation (Anglo-American, Mallplaza)
Focused on teaching children, between 8 and 12 years old, the steps of the audiovisual production process where they must create their own movies and trailers, teaching how to use the Ipad to record and edit video (iMovie application) teaching animation, Stop Motion (frame by frame animation with iMotion app)
Development of a program for a course aimed at children between 10 and 14 years old, in which they perfect their techniques to produce films. In this course, techniques of narrative structure, color and lighting, rhythm management and special sound production will be used.
Focused on teaching children, between 8 and 12 years old, the steps of the audiovisual production process where they must create their own movies and trailers, teaching how to use the Ipad to record and edit video (iMovie application) teaching animation, Stop Motion (frame by frame animation with iMotion app)