Orchestrated and guided all stages of the design process, successfully launching the Surveys product for 5 key partners, contributing to the closure of six-figure deals. Effectively communicated and advocated for design concepts to stakeholders and senior leadership, driving the success of 2 cross-functional teams. Championed UX Research initiatives, including conducting interviews and surveys to understand user requirements, leading to the development of SOCi's CRM product.

Led and fostered a culture of continuous learning and collaboration, resulting in a 90-point Employee Satisfaction Score (ESAT) and high team morale. Developed and implemented innovative processes and problem-solving frameworks, leading to a 40% increase in visa application activation. Coordinated the implementation of UX Research methodologies and testing activities, elevating the Net Promoter Score (NPS) from 60 to 75.

Conducted comprehensive user research, generating insights that led to the development of the SMS product, reversing a monthly loss of EUR €6,000. Spearheaded the creation and implementation of the design system, bringing consistency to designers and developers through the creation of 160 new components. Facilitated workshops and group discussions to build insight, and buy-in on design solutions, increasing cross-functional collaboration and team morale.

Reviewed and critiqued creative work produced by the team, through leading design reviews and jams, resulting in over BRL 2.5 million acquired through new accounts. Mentored and coached a team of 15+ designers and engineers, offering guidance and support in promoting, refining, and maintaining an open-source design system. Advocated for multivariate solutions to iteratively arrive at the optimal design, supported by data, which resulted in a 39.2% increase in lead conversion.

Produced mobile design solution for financing agribusiness machinery through wireframes, flow diagrams, storyboards, and prototypes, resulting in an increase of an additional BRL 9.1 million in financing value. Effectively communicated and evangelized design thinking throughout the organization with compelling storytelling, resulting in increased stakeholder satisfaction and adoption of new design strategies. Maintained knowledge of leading practices, techniques, and tooling, being the champion of change, resulting in a 30% increase in team efficiency by reducing the average time on design ticket completion.