• Responsible for overseeing the company's Digital Data. • Delivered a digital analytics strategy to optimize data accuracy, availability, and integration. • Lead comprehensive analysis of all digital properties, including apps and websites, to unearth actionable insights and offer recommendations for enhancing performance across all digital channels. • Provided training and educational sessions to cross-functional teams on data tools and analysis techniques such as Adobe Analytics, A/B testing tools, Hotjar, and others. • Collaborated closely with cross-functional teams to achieve business objectives and leverage the company's data maturity level.

• Alongside other 2 leaders, we coordinate a more than 30 people data Team, organized in six different data squads with diverse skill sets (Data Analysis, Test & Learn, Audiences, Data Tag & Collect, Personalization and Data Science) • Responsible for planning, hiring, and managing the work of partner consulting firms • Lead the planning and execution of an ambitious data utilization plan in a high-end and highly complex environment • Supported the team's career development through knowledge-sharing and active assistance • Ensured that all different data fronts worked in an integrated and collaborative manner, not only within the teams but also with different company departments for a unified approach to data utilization

• Built a Digital Data development plan, to increase our data maturity level and became into a more data-driven organization. • Planed, hired and managed a team of nine data professionals with different skills and backgrounds, ensuring their professional development, promoting knowledge sharing, and maintaining a high-performing team environment. • Oversaw relationships with our third-party providers, their contracts and our area budget. • Collaborated with various departments across the organization, including marketing, product, and technology teams, to ensure a cohesive and effective approach to data utilization.

• Management of teams responsible for tasks such as data collection, integration, and analysis, configuring Analytics tools, tool integration, Data Science projects, data architecture, attribution models, among others. • Providing team support in daily activities and queries, career management, task management, deadlines, and deliveries. • Client relationship management, overseeing project progress, team and client satisfaction, and commercial development (Up-Sell & Cross-Sell). • Active involvement in strategic decisions as a consulting company.

• Web Analytics Specialist role focused on ensuring tag implementation and architecture, and providing training and support for Adobe Marketing Cloud, particularly Adobe Analytics. • Engaged in facilitating cultural transformation for clients, introducing agile methodologies, especially Agile Scrum, and fostering a data-driven culture. • Technical responsible for data tagging structuring, tool configuration, collaboration with developers, data analysis, reporting, PDCA (Plan-Do-Check-Act) cycles, and providing training and support to both internal and client teams. • Contributed to strategic decisions within the company, especially those related to our business approach. • Managed the career development of colleagues at CI&T, assisting them in their professional and personal growth.

• Assisting the company digital transformation and disseminating data culture throughout the previously Offline focused business • Act as a digital marketing consultant and knowledge disseminator for various departments, including Customer Service, Planners, Creatives, Media Buying team, Operations, and Technology team • Help the media buying team master new tools and media buying concepts • Responsible for the Analytics work of clients, by integrating and analyzing a large and diverse amount of investments in offline and online media, and dealing with branding-focused campaigns • Familiarized with new technologies and tools, such as Comscore, IBOPE/TGI, Qualitative and Quantitative Research, and Brand Lift Measurement

Keywords: Web Analytics | Digital Marketing | DataViz | Google Analytics | Ad Servers | Adobe Analytics

Keywords: Web Analytics | Digital Marketing | Google Analytics | Adobe Analytics | AdServers | Programmatic Media | SQL | A/B Test

Keywords: SEO | Digital Marketing | Google Analytics | Google Ads | Facebook Ads

Keywords: SEO | Google Anlytics | HTML & CSS | Excel