Rohit KatiyarFounder, Marketeer & Full Stack Developer
I am the founder of a B2C SaaS equity research analytics platform. Built the full tech stack on my own over the past 4 years. Technologies include PHP, MYSQL, BootStrap, JQuery and API integrations in JSON. Grew it organically to 2M+ pageviews using SEO. Bootstrapped and Monetized the same. Past experience includes various roles in marketing and business process management. Well versed with email marketing tools, social media marketing, performance marketing, SEO , google analytics, google search console.
Tech stack
MySQL (19)
PHP (11)
Bootstrap (9)
API Integration (9)
Search Engine Optimization (SEO) (9)
jQuery (6)
Business Process Management (BPM) (6)
Google Analytics (6)
Full-stack (6)
Data Visualization (6)
JavaScript (6)
Testing (4)
Excel Macros (4)
Strategy (4)
Marketing Automation (4)
.NET (4)
Java (2)
Leadership (2)
Innovation (2)
Experience
Founder and Full Stack DeveloperSmart-Investing.in
02/2019 - Currently

- Built the full tech stack of the website in PHP, MYSQL, Bootstrap and API integrations in JSON. - Grew it organically to 2M+ pageviews using SEO. - Bootstrapped and monetized. - Built the product using lean startup principles in an agile way. - Product management and prioritization using customer feedback - A/B experimentation using Google Optimize. - Analytics using Google Data Studio, Google Analytics & Google Search Console.

Data Visualization
PHP
MySQL
JavaScript
Bootstrap
Full-stack
API Integration
Google Analytics
Search Engine Optimization (SEO)
jQuery
Chief Marketing OfficeruFony
05/2019 - 06/2022

-EdTech : B2B Sales & Marketing -Handling Business Development to acquire International Schools & Indian School Chains. -Creating Marketing Strategy, Budgeting and Execution plan -Handling end-to-end sales cycle starting from product demo, invoicing & onboarding. -Content Marketing using Social Media & Emails -Lead generation using Inbound & Outbound strategies -Managing Channel Partners – Local and International – for faster sales. -Revamped the lead generation website in php and bootstrap.

Strategy
Marketing Automation
Search Engine Optimization (SEO)
PHP
MySQL
Bootstrap
AVP - Risk Analytics & ReportingCredit Suisse
12/2015 - 04/2019

Leading EMA (Exposure Moves Analysis) team of Credit Risk Analysts for CCP & OTC Products. Responsible for Credit Exposures (EPE) Validation to achieve accurate Basel III Regulatory Reporting and CVA Desk hedging. Methodologies: IMM - Strategic EPE, CEM , SACCR Regulators/Reporting : FINMA (Swiss), PRA (UK), IHC (FED), Leverage Ratio, ICAAP, ERM Products : Cleared & Bilateral OTC Derivatives and Exchange Traded Futures & Options. Frequency : Daily/Monthly/Quarterly.

Business Process Management (BPM)
MySQL
Excel Macros
Associate Program ManageriNautix (a BNY Mellon Company)
06/2014 - 12/2015

Led a team of 3 Business Analysts for projects in Credit Risk BASEL II Reporting for BNY Mellon. Functional Owner and PoC between Business, Dev & Testing teams. Responsible for Requirement Gathering, FRD Preparation, FRD Walkthroughs, Test Case Signoffs Core Committee Member for Innovation Center. Attended Pegasus Leadership Program.

Innovation
Leadership
Testing
Senior Analyst - Capital MarketsInfosys
05/2011 - 04/2013

• Ensured compliance for a top US bank via business analysis of ‘Disclosure of Interest’ and ‘Trade Surveillance’ systems used for the reporting of equities, derivatives and other financial instruments • Provided domain consulting (Capital Markets) for successful execution of multiple UAT releases • Exceeded expectations in client relationship management across NAM, LATAM, EMEA and ASIAPAC regions • Provided support to pre-sales team to pitch for new projects in Capital Markets Asset Classes : Equities, Fixed Income, Derivatives - OTC and Exchange Traded.

Business Process Management (BPM)
MySQL
Testing
Derivatives Analyst-Interest Rates TradingFutures First Info Services Pvt. Ltd.
03/2008 - 04/2011

• Traded the yield curve of Eurozone interest Rate Futures (Euribor) with the capital of €120M • Successfully implemented strategies like spreads, butterflies and condors for profit maximization • Devised proprietary trade ideas with research desk • Analyzed inter-market correlation between US & Euro-zone derivatives • Successfully mentored 8 inductees for a jet-start in trading career

MySQL
.NET
API Integration
Programmer AnalystCognizant Technology Solutions
07/2006 - 02/2008

• Provided production support for a large scale IT application of top US pharmaceutical company

Java
PHP
MySQL
Education
Master of Business Administration - MBAIndian Institute of Management, Calcutta
04/2013 - 03/2014
Bachelor of Engineering - BENirma Institute of Technology
04/2002 - 05/2006
Portfolio
coininvestor.in - A crypto information and converter website made in php, mysql, bootstrap
January 2022 - July 2022
SchoolDiary.me - Revamped the lead generation website completely in Bootstrap & PHP
August 2019 - May 2020
Smart-Investing.in - a web analytics Fintech website hand-coded from scratch in php,mysql, bootstrap
February 2019 - July 2022