// KPI definitions, measurement frameworks, and tagging plans. // UA -> GA4 end-to-end migration: planning, implementation (GTM), QA, and adjustments. // GA4 & BigQuery integration & data integrity // UA -> GA4 dashboard migrations. // Google analytics & tag manager in-depth audits. // Data exploration, analysis & visualization for monthly client-facing performance presentations. // Client Facing, US, EU, LATAM.
// Pivoted between the BI & Analytics teams. // Power BI exploratory dashboards. // Data exploration, analysis & visualization from monthly client-facing performance presentations. // Pain point analysis & viable solution propositions. // Measurement frameworks & implementations (UA & GTM). // Performance review: 4/5 exceed expectations.
// Market Research, Analysis & Visualization. // PPC account manager (Facebook & Google Ads) // Web Analysis & Performance Dashboards.