Nicolas Estanislao CohenDigital Analyst
As a highly experienced Tagging & Measurement specialist, I bring a unique combination of analytical skills, technical expertise, and exceptional communication abilities to the table. With a proven track record of success in building and implementing end-to-end tracking and tagging strategies. I am confident in my ability to drive business growth and success through data-driven insights. I am highly motivated, results-driven, with a passion for leveraging data to drive business success, and eager to contribute my expertise to a dynamic and innovative organization.
Certifications
C1 Advanced
C1 Advanced, B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
C1 Advanced
B2 Upper Intermediate
B1 Intermediate
Google Analytics (4)
Google BigQuery (3)
Web (1)
Performance (1)
Microsoft Power BI (1)
Data Analytics
Microsoft Excel
Experience
Marketing SciencesR/GA
11/2021 - Currently

// KPI definitions, measurement frameworks, and tagging plans. // UA -> GA4 end-to-end migration: planning, implementation (GTM), QA, and adjustments. // GA4 & BigQuery integration & data integrity // UA -> GA4 dashboard migrations. // Google analytics & tag manager in-depth audits. // Data exploration, analysis & visualization for monthly client-facing performance presentations. // Client Facing, US, EU, LATAM.

Google Analytics
Google BigQuery
Digital Marketing SpecialistGlobant
03/2021 - 10/2021

// Pivoted between the BI & Analytics teams. // Power BI exploratory dashboards. // Data exploration, analysis & visualization from monthly client-facing performance presentations. // Pain point analysis & viable solution propositions. // Measurement frameworks & implementations (UA & GTM). // Performance review: 4/5 exceed expectations.

Google Analytics
Microsoft Power BI
PPC Account Manager & Digital AnalystTribu Media
06/2020 - 03/2021

// Market Research, Analysis & Visualization. // PPC account manager (Facebook & Google Ads) // Web Analysis & Performance Dashboards.

Performance
Web
Education
Data AnalyticsDigital House
02/2021 - 02/2021
Digital MarketingDigital House
02/2020 - 02/2020
Bilingual bachelor degree in art and literature NORTHLANDS School Official
02/2005 - 02/2014