Felipe ColettiProduct Designer
Senior UX/UI Designer, with more than 10 years of experience. Leading teams for the last 3 years. I'm currently the UX Design Leader at TRY. I have an MBA in Strategic UX Management.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B2 Upper Intermediate
B1 Intermediate
User Interface (UI) (11)
Operations Research (11)
Adobe Photoshop (10)
Prototyping (10)
User Flows (10)
UI Testing (10)
Google Analytics (7)
Adobe Illustrator (7)
A/B Testing (7)
eCommerce (6)
Technical Leadership (5)
UI Design (5)
Team Leadership (5)
Rapid Prototyping (5)
HTML (4)
UX Design (4)
Sketch (4)
Accessibility (4)
XML (3)
JSON (3)
CSS (3)
Banking & Finance (2)
Agile (2)
Magento (2)
Figma (2)
Flash (2)
Usability
APIs
Experience
UX LeadTry Consultoria
11/2020 - Currently

UX Team Lead at Try, leading usability research and UX/UI design, including hands-on prototyping and testing. Attending international projects.

User Flows
Operations Research
Technical Leadership
UI Testing
Team Leadership
UI Design
Prototyping
UX Design
UX LeadEstratégia Educacional
09/2019 - 11/2020

UX Team Lead, doing hands-on UI/UX design, prototyping, and research for the leading e-education platform in Brazil.

User Flows
Operations Research
UI Testing
Team Leadership
eCommerce
UI Design
Prototyping
Rapid Prototyping
Figma
Senior UX DesignerItaú
06/2018 - 09/2019

Technical lead between 8 squads (loans, credit card, renegotiation, currency exchange, investment, Insurance, digitalization, 1:1 sales) at the bank "b2C salesroom", I worked with agile and design thinking leading research operations, design and co-creation workshops. In one of those activities we created the "Loans Button" at the home screen for the Itaú app, as a result, we achieved a 13% increase in the loans squad consolidated conversion, 30% of the annual target, and 25 million reais in just one month. Main activities: Team mentoring, creation of the Itaú accessibility framework, quantitative and qualitative research, co-creation workshops, wireframes, layout and prototyping, flowcharts, sitemaps and usability test

Agile
User Flows
Banking & Finance
Operations Research
Technical Leadership
UI Testing
eCommerce
Prototyping
User Interface (UI)
Senior UX DesignerIsobar
02/2015 - 05/2018

Marketing and Advertising, Dentsu Aegis – Japan. Clients: Fiat - The first brazilian online car sales platform. The challenge was to connect an end to end experience in API´s and algorithms, integrating service and interface design delivering a delightful and unique buying experiences

User Flows
Operations Research
UI Testing
Accessibility
eCommerce
Sketch
Prototyping
User Interface (UI)
Rapid Prototyping
Adobe Photoshop
Product DesignerRocket Internet (ClickBus)
02/2014 - 02/2015

I was a Product designer in a Internet company from Germany

Operations Research
A/B Testing
Google Analytics
User Interface (UI)
Adobe Illustrator
Adobe Photoshop
Product DesignerRoyal Canin
11/2012 - 02/2014

I was a Product designer for a pet Food company from France

HTML
CSS
A/B Testing
Google Analytics
User Interface (UI)
Magento
Adobe Illustrator
Adobe Photoshop
Junior Product DesignerCATHO
09/2011 - 11/2012

I was a Product designer Jr. of a Internet content company from Brazil

CSS
A/B Testing
Google Analytics
Flash
User Interface (UI)
Adobe Illustrator
Adobe Photoshop
Junior Product DesignerUOL
01/2009 - 09/2011

I was the Product designer Jr in a Internet content company from Brazil

HTML
XML
A/B Testing
Google Analytics
User Interface (UI)
JSON
Adobe Illustrator
Adobe Photoshop
Education
MBA in Strategic UX ManagementESPM - SP / Brazil
09/2019 - 09/2021
Finance - Bachelor's degreeAnhembi Morumbi
01/2016 - 01/2018
Portfolio
https://www.youtube.com/watch?v=-4odRMU9DBU
January 2016 - November 2021
www.felipecoletti.com
January 2016 - November 2021