- Responsible for all operation of São Paulo franchise, the 5th biggest Le Wagon city in the world; - Focus point for the company's four main products (Web Development Full-Time bootcamp, Web Development Part-Time bootcamp, Data Science Full-Time bootcamp & Data Science Part-Time bootcamp); - Launch of Brazil's Data Science Bootcamp as a new product; - Launch of new Part-Time format for Web Development and Data Science bootcamps; - Organization of teachers and teacher assistants' calendar, schedule, management and cooperation; - Outcomes point for career subjects and students' placement in the tech job market; - Follow-up of performance metrics, KPIs, number of applies, students' NPS (Net Promoter Score) and its optimizations; - People management of students, potential leads, teachers, companies, hiring partners, former students and future ones. - Admission qualification process for students through all pipeline funnel steps and reachable metrics;
- Strategic professional proofreading services for insurance companies MAPFRE and Banco do Brasil Seguros, pharmaceutical companies Boehringer Ingelheim, Janssen Pharmaceutica & Takeda, energy company Raízen, sports company Reebok and cybersecurity company Capgemini; - Analysis of advertising materials for sales force and clients, internal communication and promotions; - Writing content and correction of punctuation, consistency, grammar, cohesion and brand loyalty.
- Management of brand identity & development, marketing, design and logo projects; - Website creation, content and programming; - Translation and proofreading projects in four languages (English, Spanish, Italian and Portuguese).
- Startup’s strategic marketing decisions; - Team management of bloggers, designers, SEO and social media specialists; - Website and content creation; - Google Adwords campaigns’ management.
Level Two Seller (maximum on the platform) for professional freelancing on programming, design, marketing, writing and proofreading services: https://www.fiverr.com/anariccetti
Marketing and Business Intelligence activities for Sustagen and Enfamil brands: - Pricing, demand trends and data analysis; - Quality and integrity of data for decision; - New packaging projects and launch plans; - Ad hoc surveys for qualitative research; - Promotional media campaigns at POS.
Marketing activities for skin care brands: - Performance analysis of Brazilian market; - Sales forecast and product life cycles; - Activation plan for new launches; - Digital strategy (social media & mobile app); - Merchandising materials for drug stores.
- Support to dealers all over Latin America; - Handling of showrooms and trade shows; - Customer services’ assessments to dealers; - Creation of market share and brand reports; - Pipeline set to production and allocation.
- Contact with ad agencies and suppliers; - Marketing events and medical conferences; - Social media and website management; - Product campaigns focused on doctors; - Promotional medical visits with sales team.