Ana RiccettiProduct Manager
I have a Bachelor of Business Administration and a specialization in Marketing and CRM (Customer Relationship Management). After 5 years working in FMCG, Automotive and Pharmaceutical industries, I decided to become a freelancer on strategic projects related to marketing subjects: writing solutions (translation, proofreading, content creation & copywriting) and design solutions (logo creation, brand identity & illustration). Then, after attended Le Wagon's 9-week coding bootcamp to be able to act as a product manager, I became their Bootcamp Manager for São Paulo city.
Tech stack
Writing (9)
Trello (8)
Microsoft Office (8)
Communication (8)
Management (8)
Design (7)
Microsoft Excel (7)
Product Management (6)
JavaScript (5)
HTML (5)
CSS (5)
WordPress (5)
Adobe Photoshop (5)
Adobe InDesign (5)
Adobe Illustrator (5)
Customer Relationship Management (CRM) (5)
Front-end (3)
Test-driven Development (TDD) (3)
Google AdWords (3)
Back-end (3)
Microsoft Power BI (3)
Data Analytics (3)
Full-stack (3)
Data Science (3)
SAP ERP (2)
Project Management (2)
Project Planning (2)
Technical Project Management (2)
Performance (1)
Marketing Automation (1)
Experience
Bootcamp ManagerLe Wagon
10/2021 - Currently

- Responsible for all operation of São Paulo franchise, the 5th biggest Le Wagon city in the world; - Focus point for the company's four main products (Web Development Full-Time bootcamp, Web Development Part-Time bootcamp, Data Science Full-Time bootcamp & Data Science Part-Time bootcamp); - Launch of Brazil's Data Science Bootcamp as a new product; - Launch of new Part-Time format for Web Development and Data Science bootcamps; - Organization of teachers and teacher assistants' calendar, schedule, management and cooperation; - Outcomes point for career subjects and students' placement in the tech job market; - Follow-up of performance metrics, KPIs, number of applies, students' NPS (Net Promoter Score) and its optimizations; - People management of students, potential leads, teachers, companies, hiring partners, former students and future ones. - Admission qualification process for students through all pipeline funnel steps and reachable metrics;

Microsoft Excel
Customer Relationship Management (CRM)
Microsoft Power BI
Google AdWords
Front-end
Back-end
Test-driven Development (TDD)
Full-stack
Data Analytics
Data Science
ProofreaderKetchum
10/2017 - Currently

- Strategic professional proofreading services for insurance companies MAPFRE and Banco do Brasil Seguros, pharmaceutical companies Boehringer Ingelheim, Janssen Pharmaceutica & Takeda, energy company Raízen, sports company Reebok and cybersecurity company Capgemini; - Analysis of advertising materials for sales force and clients, internal communication and promotions; - Writing content and correction of punctuation, consistency, grammar, cohesion and brand loyalty.

Communication
Writing
Trello
Microsoft Office
Project ManagerMKT Solutions
03/2016 - 11/2020

- Management of brand identity & development, marketing, design and logo projects; - Website creation, content and programming; - Translation and proofreading projects in four languages (English, Spanish, Italian and Portuguese).

Design
Management
Product Management
WordPress
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
HTML
CSS
JavaScript
Chief Marketing Officer1 Million 1 Love
12/2016 - 11/2017

- Startup’s strategic marketing decisions; - Team management of bloggers, designers, SEO and social media specialists; - Website and content creation; - Google Adwords campaigns’ management.

Management
Product Management
Trello
Asana
Communication
Customer Relationship Management (CRM)
Marketing Automation
Professional FreelancerFiverr
12/2015 - 09/2017

Level Two Seller (maximum on the platform) for professional freelancing on programming, design, marketing, writing and proofreading services: https://www.fiverr.com/anariccetti

Design
Writing
Project Management
Project Planning
Technical Project Management
Market Intelligence AnalystMead Johnson Nutrition
09/2015 - 08/2016

Marketing and Business Intelligence activities for Sustagen and Enfamil brands: - Pricing, demand trends and data analysis; - Quality and integrity of data for decision; - New packaging projects and launch plans; - Ad hoc surveys for qualitative research; - Promotional media campaigns at POS.

SAP ERP
Management
Customer Relationship Management (CRM)
Microsoft Excel
Microsoft Office
Marketing AnalystGSK - GlaxoSmithKline Consumer Healthcare
10/2014 - 09/2015

Marketing activities for skin care brands: - Performance analysis of Brazilian market; - Sales forecast and product life cycles; - Activation plan for new launches; - Digital strategy (social media & mobile app); - Merchandising materials for drug stores.

Mobile
Performance
Strategy
Microsoft Excel
SAP ERP
LATAM Sales and Marketing AssistantJaguar Land Rover
09/2011 - 08/2012

- Support to dealers all over Latin America; - Handling of showrooms and trade shows; - Customer services’ assessments to dealers; - Creation of market share and brand reports; - Pipeline set to production and allocation.

Microsoft Excel
Salesforce
Marketing AssistantZambon Pharma
10/2010 - 09/2011

- Contact with ad agencies and suppliers; - Marketing events and medical conferences; - Social media and website management; - Product campaigns focused on doctors; - Promotional medical visits with sales team.

Management
People Management
Business Analysis
Microsoft Excel
Education
Data Science BootcampLe Wagon
04/2021 - 09/2021
Full-Stack Web Development BootcampLe Wagon
10/2018 - 12/2018
Bachelor of Business Administration - BBAESPM Escola Superior de Propaganda e Marketing
02/2008 - 02/2012
High School DiplomaColégio Marista Arquidiocesano de São Paulo
02/2004 - 02/2006