Efrén Rodríguez SalinasUI/UX Designer - SFDC Vlocity Developer
I'm a very passionate user interface designer who enjoys working in all the design processes of mobile and web apps from start to end. I'm also a very curious person that enjoys learning about new technologies and being prepared to work in different fields beyond design.
Certifications
C1 Advanced
C1 Advanced, B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B1 Intermediate
B2 Upper Intermediate
C1 Advanced
Prototyping (6)
Scrum (5)
Agile (5)
UI Design (5)
UX Design (5)
Adobe Illustrator (4)
Adobe Photoshop (4)
Sketch (4)
Web (4)
Mobile UI/UX Design (4)
TFS Build & Release Management (4)
Workflows (4)
UI Testing (3)
Design (3)
User Interface (UI) (2)
Figma (2)
Microsoft Excel (2)
Customer Relationship Management (CRM) (2)
Salesforce (2)
JIRA (2)
Video (2)
Icon Design (2)
Web Design (2)
Responsive UI (1)
CSS (1)
WordPress (1)
HTML (1)
Experience
UI/UX Designer - Arca ContinentalNTT DATA Services
06/2022 - Currently

Industry: Food - Beverages Products: Web Responsive App · Design of a whole new web platform for internal use with metrics and statistics of final clients. · Design of wireframes, user flows, mockups, and prototypes. · User research workshops with the main target of the new web platform. · Adaptation of the design system of the company to the new web platform with updates and improvements on most of the design elements.

UI Design
UI Testing
Sketch
Figma
Prototyping
Workflows
Agile
Scrum
TFS Build & Release Management
UX Design
Vlocity / OmniStudio Salesforce Developer - Seguros MonterreyNTT DATA Services
10/2020 - 05/2022

Industry: Insurance Products: Guides Experiences, Design of Salesforce Pages, Manual Configuration of Omniscripts. · Development of guided experiences for the final users. · Development and design of Lightning Web Pages to show Vlocity components in the layouts. · Development of different types of Vlocity DataRaptors for upload and download of data from Salesforce objects. · Quick solution to bugs detected by the QA department. · Quick solution to highly complex problems in the different stages of the development process. · Creation of different channels for effective communication between the development and analysis team. · Creation and configuration of Salesforce objects and fields for data storage and extraction.

Salesforce
JIRA
Microsoft Excel
Web
Customer Relationship Management (CRM)
Scrum
Agile
UI/UX Designer - Yomp! ExpressNTT DATA Services
08/2019 - 10/2020

Industry: Sales Products: 2 Mobile Apps with around 60-70 screens each. 1 tablet platform app with more than 100 screens. 1 CMS back-end redesign. · Full adaptation of the company’s main platform “Brío 3.0” to the new mobile version. (Sketch, wireframes, workflows, prototypes, and design.) · Creation of the design system for the new “Brío Mobile” app. · Creation of the design system for the new mobile application “BIT” based on Material Design. · Update of all the platforms and mobile apps to the company’s rebrand “Yomp! Express” logo, color palette, and typography.

Workflows
Sketch
Adobe Photoshop
Adobe Illustrator
Prototyping
TFS Build & Release Management
Scrum
Agile
Web Design
Mobile UI/UX Design
Graphic and UI DesignerValeant Asesores Financieros
11/2018 - 08/2019

Industry: Financial Services Products: 2 Responsive Websites. · Analysis and improvement of the company’s website with a strategic update to the company’s branding. · Content management and creation for the company’s website. · Redesigned the company’s brochure with the updated branding.

Design
Web
WordPress
User Interface (UI)
Responsive UI
Prototyping
UX Design
UI Design
Graphic and UI Designer Manjar a tu Casa Restaurant
11/2018 - 08/2019

Industry: Restaurants and Food Products: 1 Mobile Application, 1 Responsive Website. Analysis and creation of a brand new design of the restaurant's existing app. Content creation for social media and website. Social media management and ad setup for Facebook. Quality control over the front-end development of the restaurant’s app. Packaging design for the different dishes the restaurant offers to their clients.

HTML
Web
CSS
UI Design
UI Testing
Adobe Photoshop
Adobe Illustrator
Sketch
UX Design
Mobile UI/UX Design
Graphic and UI DesignerNuvasoft Consultores
04/2017 - 07/2018

Industry: IT Products: Packaging Delivery Mobile Application, Personal Notes Mobile Application, Gas Prices Tracking Mobile and Website, Marketing design for an international market, Nuvasoft Responsive Website. · User interface design for many different apps. · Content creation and social media management. · Editorial design for the bimestrial Nuvasoft’s magazine. · Video edition to visually represent Nuvasoft's different services in technology events. · Designed brochures, flyers, business cards, and more.

Design
Video
Adobe Photoshop
Adobe Illustrator
User Interface (UI)
Icon Design
Prototyping
UX Design
Mobile UI/UX Design
UI Design
Graphic DesignerStorm International - Hollywood Entertainment Casino
07/2015 - 10/2015

Industry: Entertainment Products: Marketing Design, Ads Design, Thematic Art Decorations for the Casino · Flyer and banner designs to promote the themed events in the casino · Creation of visuals for decorations of the casino in different events. · Creation of visuals for themed dynamics with the clients.

Design
Adobe Photoshop
Adobe Illustrator
Game Design
Graphic DesignerCEMEX
05/2012 - 10/2012

Industry: Construction Products: Email Design, Internal Communications Design, T-Shirts Design · Logotype design for internal events. · Commemorative T-shirts design. · Flyer and banner designs for internal communications, vía e-mail, and printed posters. · Coordination and volunteering in the company Summer Camp for kids.

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Gimp
Web
Education
Graphic Design DegreeUniversidad Regiomontana
02/2013 - 02/2018