- Specialist in charge of building measurement strategies, and data automation systems, and providing insights from multiple data sources. - Responsible for extracting data from all relevant sources to create impactful and actionable insights. - Deep analysis of digital media and market trends to report and inform strategic opportunities.

- Identify opportunities, design action plans, briefs, quotes and lead the execution of Analytics actions in Digital Marketing campaigns on all platforms. - Coordination of teams of digital analysts. - Analysis and optimization of the performance of online campaigns (Facebook, Twitter, Youtube, LinkedIn, Display, Search) - Collaboration with the creative team to develop concepts and communication pieces, make reports, analyze the data obtained and apply to learn. - Management of B2B / B2C direct marketing campaigns

- Management and optimization of digital marketing plans (SEO, Email Marketing, Adwords, Display, Affiliation, and Social Networks). - Design and monitoring of the results, the performance of the campaigns, and ROI. - Definition, analysis, and reporting of results to understand the scope of marketing efforts. - Support in the definition of the digital marketing plan (benchmark, proposals and business models)

- Identify new communities and technologies for marketing efforts. - Sales report, progress, and analysis of average prices vs. targets. - Monitoring of claims, crisis management, and opportunities for improvement. - Collection of information on competitor prices by product/segment. - Supervision of customer service on social channels. - Coordination of sales and purchasing logistics through Mercado Libre. - Application of agile methodologies to improve work practices.

- Creating advertising effectiveness, strategic communication, media and brand equity research. - Comprehensive research-based qualitative and quantitative solutions for different industries and regions. - Work with Firefly Millward Brown (a global qualitative network) and a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques).

- Management of the regional analysis team that manages the reporting and optimization agenda for digital media campaigns, (Mexico, Panama, and Argentina). - Development of reports and analysis of cross-platform interactions through key performance metrics (websites, applications, and social networks). - Daily evaluation of the performance of the content pieces and, in turn, be able to offer the best course of action based on the information. - Supporting SEO strategies by understanding keyword priorities and how they are integrated into content marketing plans. - Strategic support for new business activities and service development in the digital ecosystem. - Definition of best measurement and implementation practices for all clients. - Development of monitoring methodologies to understand the behavior of online consumers. - Transforming data into reports, insights, and intelligence that drive decisions