-Theoretical and practical classes on Digital Analytics applied to websites and mobile applications. -Google Analytics Universal, Google Analytics 4 and Firebase Analytics. -Preparation for Google Analytics Individual Qualification certification. -Dashboarding (Google Data Studio).
-Google Analytics Universal and Google Analytics 4 Lead. -Google Tag Manager Lead. -Data Layer Implementation. -A/B Testing Lead. -Technical Documentation. -Development of Data Governance Standards. -Dashboard development. -KPI and audience generation cross-platform. -Data Analysis. -Team management. -Communication with stakeholders.
-Technical Documentation. -Technical Implementations in JavaScript in compliance with Data Governance standards. -Data Steward. -Development of Data Governance Standards. -QA Automation in JavaScript. -Dashboard development. -KPI and audience generation cross platform. -Communication with stakeholders. Clients: -Walt Disney Company -Santander -UNICEF -Carrefour -A+E Network
-Planning and management of online campaigns. -Analysis and segmentation of SQL database for email marketing. -Design and layout of HTML email marketing campaigns. -A / B Testing campaigns. -Generation and presentation of performance reports of campaigns, sites and social network. -SEO positioning. -Generation of content for website and social media. -Organization of training, seminars and conferences.