Deliver optimum services to process ETL and visualize data with Data Studio. Utilize numerous tools, including Google Cloud Services (API - BigQuery), Python, Pentaho, and Tableau to ensure seamless work operations. In charge and with the ownership of Google Analytics and Google Tag Manager for all sites of CVC, Almundo, Avantrip, among others; acting as an advisor, implementer, and in charge of tagging strategies and metrics capture. A link between the BI and Marketing teams, transforming data into visual information for decision making.

Rendered significant efforts by operating independently on projects, such as data, creativity, and human behavior. Provided exceptional support by acting as advisor and bridge between client and agency concerning new technologies, digital actions, and KPIs. Used professional tools and knowledge of PowerBI, Data Studio, ETL, CRM, NLP Models, Excel Advance, and Google Cloud Services (API - BigQuery) to meet and exceed set performance goals. • Carried out key tasks for different clients, including visualizing, forecasting, and examining user behavior. • Delivered innovative proposals on data automation and ETL processes by consolidating data from multiple sources and transforming it into a useful format.

Initiated and oversaw brand of Leather Goods, while designing website (Wordpress), creating content and CM of social media platforms (Facebook and Instagram), and managing social media campaigns to ensure continuous performance improvement. • Created and administered ecommerce of leather accessories brand, while achieving high sales revenue to provide help in keeping brand active without injecting external investment.

Ordering, designing and implementing data cleaning and visualization processes for Intel. Working with the knowledge acquired from Deep Learning to evaluate and process product reviews, this in order to understand factors that may impact the business and help make decisions in Marketing plans. BI Tools: Google Tag Manager, Google Analytics 360, Google Cloud Services (BigQuery - API), Excel, Spread Sheets, CrazyEgg, Data Studio, PowerBI, SQL, Python. Main client: Intel

Functioned as Project Leader of project MásOSDE (a mobile App – Loyalty program) with the team in Mexico. Leveraged professional expertise to oversee one account director, one analyst, three community managers, and one CX designer to enhance operational efficiency and effectiveness. • Accomplished 50% increase in the number of monthly transactions through mobile application by acting as a bridge between different teams.

Business Intelligence Specialist

Demonstrated abilities to work exclusively for McDonalds in region. Gained powerful insights by managing and collecting information from cultural trends and business metrics. Employed different tools, such as Google Analytics 360 Suit, Google Tag Manager, Google Search Console, Google Data Studio, Firebase, Sprinklr, Sysomos, SalesForce, SocialBakers, and Facebook-Twitter-Youtube Analytics. • Established correlation between content and transactions, enhanced website visits, and activated users in App by designing metric. • Spearheaded Culture Lab's BI team in region, along with measuring content performance on social media by formulating KPI for McDonald.

Professor of the face-to-face course Introduction to Online Marketing

Coordinating a team of 5 people, 3 analysts and 2 community managers for accounts such as Nestle, Toyota, Bimbo, Novartis and Syngenta. Designing and delivering reports with information and insights necessary for decision-making, with data that helped the client to have a better vision of their business. Clusters were created to send emails - CRM - and the creation of campaigns on social networks that had a positive impact on sales, with an increase of 5%. Tools: Google Analytics 360 Suit, Google Tag Manager, Google Search Console, Google Data Studio, Adobe Analytics, Sprinklr, Sysomos, Social Bakers, SalesForce, Oracle Eloqua ,Mailchimp, Social Studio, HotJar, WordPress, Magento.

Executive Online Marketing Program dictated by the University of Buenos Aires and directed by the Emblue agency. Module: Strategy and Planning in digital media. http://www.capacitarteuba.org/curso/ejecutivo-mkt-online

Clients: Mastellone Hnos S.A - La Serenísima, Banco Comafi, Banco Galicia, Tupperware, Grisino - Children's clothing brand, Re/Max - Real estate Tools: SocialBro, SocialBakers, Zirclo (agency proyect), SocialMetrix, Google Analytics, ComScore, Facebook-Twitter-Youtube Analytics, Wordpress, HotJar, Twittercounter, Tweetdeck, Hootsuite, Overgrap, Trackur, and others.

Digital Manager

Client: AB InBev - Argentina Beers: Quilmes - Stella Artois - Brahma - Andes - Norte - Patagonia

Client: Nike Argentina

Client: Jumbo, Sancor, Renault Argentina, Warner.