Itzel AguilarDigital Analyst
I am a social media and data analyst, I was working for Softtek, an IT consultancy, my client was Citibanamex, in which I was performing the position of UX Researcher Analytics. During my stay at Ogilvy Mexico I was in the position of Data Analyst for 5 accounts, in which I made the reports with the insights found within the website and social media.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B2 Upper Intermediate
B1 Intermediate
Google Analytics (9)
Adobe (2)
Twitter API (1)
Instagram API (1)
Facebook API (1)
YouTube API (1)
Leadership
Social Media
Data Analytics
Team Management
Communication
Experience
Digital AnalystSofttek | Citibanamex
02/2022 - 12/2022

In charge of making the dashboards corresponding to some flow, for its analysis, later a report is made that is presented to the stakeholders for Mobile and UX teams.

Adobe
Digital AnalystOgilvy Mexico
04/2021 - 02/2022

Data: Responsible for reporting for different accounts such as Philadelphia, Mazda Motors, Nestlé, Halls, Tang and American Express. Once the data download is made, to perform the analysis of the data and make the report, along with a listening in which they are provided with insights and observations so that they can improve communication in their networks and improve the UX of their website, already made the presentation to the client is made, presenting the results obtained organic and paid.

Google Analytics
Adobe
Facebook API
Twitter API
Instagram API
YouTube API
Digital AnalystNetshoes Mexico
10/2018 - 11/2020

Commercial Area: In conjunction with the area, the planning of actions and promotions for the site was carried out. Design Area: The Brief was made with the necessary information for the creation of all the materials to be used and uploaded to the site. Content review for Social Media. Creation and tagging of links for site campaigns, troubleshooting and errors in conjunction with Brazil at the platform level. Creation of discounted promotions and implementation of banners on site. Make the daily and monthly report of the performance of the campaigns in Google Analytics.

Google Analytics
Digital AnalystNetshoes Mexico
10/2011 - 08/2017

MKT Analyst: Coordinate with the design team the materials required for the monthly, biweekly, weekly, and daily campaigns to upload them to the platform in a timely manner for the change of campaign.

Google Analytics
Education
Marketing degreeUniversidad de Ecatepec
09/2004 - 09/2008