Development of digital media strategies. Creation of Google and Facebook Ads campaigns for more than 25 businesses. Copy strategies. Management analysis and monitoring. Content generation. E-mail marketing with Mailchimp. Digital analytics with Google Analytics.
Commercial management with Western Union in more than 10 countries for retail and digital channels. Planning and control of online and offline consumption patterns, and monitoring of indicators. Reporting. Campaign implementation tracking. Coordination with online and offline implementation teams according to defined specs. Management of payment/purchase orders.
Creation, monitoring and optimization of paid campaigns on Facebook, Instagram, Youtube and Google Ads for more than 10 clients in English and Spanish. Creation of campaign performance reports and detection of improvement opportunities. Interaction with the team to generate new ideas. Responsible for validating the quality of materials and coordinating creative content to graphic designers and community managers.
Development, implementation and optimization of Facebook Ads and Google Ads campaigns. Control of KPIs CPA, CPL, CPC, CPM, Reach, Frequency, CTR, ROI. Planning and management of budgets by media and campaigns. Implementation of A/B Tests. New media development and tools to improve performance.
Sales, attention, service and after sales for customers with Hubspot CRM. Sales funnel management. Leads conversion. E-mail marketing.
Inside winery crowd tour Leader. Production process description and products tasting, in fluent English and Spanish. Personalized customer assistance with products.
Head of communication through social media: Facebook, Instagram and LinkedIn. Creator and sender mailing campaigns. Paid and organic advertising campaigns maker. Graphic Designers Coordinator. Brand Event planner. Supplier’s Commercial relationship coordinator.
Fans database Controller. Fans Campaign Leader. Business Management in Social Institution. Social Networks consultant. Graphic advertising in Argentinian league games comptroller.