• Generate insights and key learnings that add value to the development of digital campaign strategies and feedback to the Brands areas. • Give support to the Marketing area. • Create custom measurement plans based on Brands goals. • Google Analytics and Google Analytics 4. • Implementation in Google Tag Manager. • Metrics analysis in Apps using Appsflyer. • SEMRush for SEO Analysis. • Data driven strategies • Identify opportunities to improve UX, using Microsoft Clarity. • Audit existing implementation of analytics. • Develop actions for the implementation of our brands according to the metrics obtained in deep analysis of the business. • Monitoring of general KPIs of the brand sites and analysis. • Compliance on websites. • Development, usability improvements and visualization of tables in Looker Studio. • Process standardization, dashboard optimization and periodic reports. • Project leadership. • Integrations of platforms.

• Project leadership, coordination and planning. • Generate insights and key learnings that add value to the development of digital campaign strategies and feedback to the business areas. • Implementation in different tagging platforms (Google Tag Manager and Tealium) • Create custom measurement plans based on client goals. • Use consumer insights and digital technologies to help set data driven strategies • Identify opportunities to improve the digital experience. • Develop actions for the implementation of our client according to the metrics obtained in deep analysis of the business. • Monitoring of general KPIs of the sites and analysis of these in Google Analytics. • Development, usability improvements and visualization of tables in Data Studio. • Process standardization, dashboard optimization and periodic reports in excel and power point to easy business decisions. • Metrics analysis in Apps using Firebase • Google Analytics 4

Analysis and implementation of campaigns. Setting of SMART objectives and analysis of KPIs. Content strategy, tone and brand personality. Competition analysis. Target segmentation and audience analysis. Benchmarking. Management of online communication channels. Presence and digital positioning in Social Networks, SEO and SEM. Google Analytics, Google Ads, Facebook Ads & Instagram Ads. Email marketing. Analysis of metrics and performance. Installation of tracking codes via Google Tag Manager: Google Analytics, Search Console, Facebook Píxel. Google Data Studio. Google Semrush.

Analysis and implementation of campaigns. KPI analysis. Content strategy, tone and brand personality. Target segmentation and audience analysis. Management of online communication channels. Presence and digital positioning in Social Networks, SEM. Google Analytics, Google Ads, Facebook Ads & Instagram Ads. Email marketing. Analysis of metrics and performance. Google Analytics, Facebook Pixel. Google Data Studio.