At DDM, my main role is kind of as a Lead UX/Product Designer, in charge of defining the UX strategy as well as designing all interfaces for both desktop and mobile. I'm currently working along with Simon (CEO) and a Product Manager on redesigning SaleHoo since it's we're currently facing low retention and engagement. Basically, we're focusing on 2 main strategies: on the one hand, increase the acquisition rate (which will subsequently increase retention rate) by redefining the website's storytelling and the business's model (including free-trial; allowing for products combos). Added to this, we aim to leverage retention and engagement by improving and automating our suppliers' database, and also by unifying the 3 sub-products into one dashboard.

I'm co-founder of UXWA, an online academy of advanced UX Writing courses taught by professionals from top-notch companies in LATAM, focused on all stages of the design thinking framework. In this personal side-project, I'm in charge of Identity design, CX, Marketing and Web design and development. https://uxw.academy

◾️In BPP (Brand Protection Program) unit, I'm involved in the whole process of thinking and designing 360º strategies for the protection of our members rights inside Mercado Libre's platform. I've been working within a heterogeneous group, coordinating work processes with Product team, IT and our Legal area, always focused on improving our Brands experience on the program while helping them protect their rights in the best way possible. My responsibilities were: ◾️Coordinate meetings & workshops with stakeholders (Product, Legal, UX & IT) in order to unify our understanding of different projects, and explore different approaches ◾️Work among a strong relationship with IT developers, with the aim of improving relations between teams and build the most efficient solutions possible ◾️Design end to end experiences for both our program members -Denounces platform, program communications, etc. - and Mercado Libre's operation users - Member's Back Office

Web content and development coordinator for a TV show in one of the largest TV corporations in Argentina. I was involved in both the design process and cut up of 'Ambiente & Medio', the first environmental tv show in the history of the country.

I have 7+ years of experience working as a freelance designer in my own agency 'A Design', always in the process of creating and managing complex projects with a strong focus on user experience and visual impact. I've been involved in thinking and designing end to end strategies in projects involving: ◾️Web (Wordpress — Html & CSS) ◾️Branding ◾️Corporate Identity ◾️WordPress ◾️Photography ◾️Editorial design

On my time working in Cooking, I was in charge of the design and development of all web sites produced by the company. For a year and a half, I had the pleasure of working together with a team made up of designers & publicists for the most varied projects, from websites for the food industry to designing their own company site.

In 'Pentamedia' agency, my main role was as a web designer, with focus on web apps with an eye on pixel perfect design. Within my tasks, I was involved in the design process from scratch, designing the overall experience and look & feel. In most projects, I was also involved in the HTML & CSS cut up.