Maria Alejandra Hernandez Product Analyst
Data Analyst with eight years of professional experience, mostly performing roles in BI and product teams. Experience in transforming and processing data, create and monitoring KPIs through dashboards and reports, translation of user needs into product improvements, business strategies, market analysis. Teamwork, creative thinking, problem solving, multi-tasking, and decision-making skills.
Certifications
B2 Upper Intermediate
B2 Upper Intermediate, B1 Intermediate
10/07/2021
Tech stack
B2 Upper Intermediate
B1 Intermediate
Microsoft Excel (8)
PowerPivot (8)
Microsoft Power BI (7)
APIs (7)
Machine Learning (7)
MySQL (7)
RedShift (7)
Python (7)
Predictive Analytics (7)
Data Analytics (5)
Excel Macros (5)
SQL (5)
Predictive Modeling (4)
Tableau (4)
Visual Basic (4)
Google Analytics (3)
Salesforce (3)
JIRA (3)
Business Intelligence (BI)
Performance Analysis
Product Management
Business Analysis
Experience
Product AnalystInnovid
10/2021 - Currently

▪ Create the data model of Product Team and design dashboards in Power BI to track OKR's Company. ▪ Develop and track KPIs as well as lead the implementation of procedures to measure them. ▪ Provide market analysis and forecasting models to identify opportunities and support the decision-making process. ▪ Collaborate with BI and operational teams performing analysis to support new company’s strategies. ▪ Lead meetings to discuss about products performance and make suggestions to improve it. ▪ Work alongside engineering team on data access and data acquisition as well as UX team on user interaction diagrams. ▪ Collect products data by using Google Analytics to understand the users behavior across the products.

Microsoft Power BI
RedShift
MySQL
Salesforce
JIRA
Machine Learning
Predictive Analytics
Google Analytics
APIs
Python
Data AnalystDestilería Argentina de Petróleo
02/2018 - 10/2021

▪ Build data models and design dashboards in Tableau, to enable ongoing monitoring of business health. ▪ Provide both quantitatively and qualitatively analysis, devising forecasting models, highlighting market trends and monitoring KPIs to measure potential impact for new projects and to identify trade opportunities. ▪ Determine customers satisfaction ratings and translate their feedback into product improvements. ▪ Monitoring of company sales and provide insights to enhance it. ▪ Extract, Transform and analyze data by using: MySQL and Excel (Power Query, Power Pivot, Macros, VBA). ▪ Provide training to the business team on how monitoring tools work and clarify technical doubts. ▪ Generate reports and develop instructives detailing how metrics are measured and where the data come from.

Tableau
RedShift
MySQL
Machine Learning
Predictive Analytics
Predictive Modeling
Python
Microsoft Excel
PowerPivot
Visual Basic
Data AnalystPetropiar
09/2013 - 09/2017

▪ Analyze key performance indicators (KPI) and trends to find insights to guide decision-making process. ▪ Build data models and design dashboards by using advance tools such as: Power BI and Excel (Visual basic, Power pivot, macros) to provide actionable insights. ▪ Extract information from Oracle data base through SQL query ▪ Ensure data accuracy by proposing data validation controls. ▪ Manage collaboration and relationship between BI, IT and Business Partners. ▪ Monitoring of products stock, sales, and profit margins of the company

Microsoft Power BI
SQL
Microsoft Excel
Excel Macros
PowerPivot
Data Analytics
APIs
Education
Data ScienceAcamica
02/2020 - 11/2020
Bachelor Degree in EngineeringUniversidad Central de Venezuela
09/2006 - 05/2012