Audits, measurement frameworks, tagging plans, dashboards and reports.

Managed challenging projects and contribute to the evolution of our existing team. Partner with strategy, media, creative and tech teams to craft holistic strategies for our clients and prospects. Provided training and mentorship to our team members along with the rest of the leadership team. Among the many technical tasks I have performed are measurement strategies, data analysis, audits, reporting, test & learn agendas, tagging plans and implementation guides for websites and apps.

Collaborated with stakeholders to identify business needs. Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users. Provided technical support for troubleshooting analytics and reporting issues. Created data visualizations to present insights and tell compelling stories. Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.

Created easy to understand reports and dashboards adapted to client needs. Provided technical support, analyzed technical web performance and audited web and app products.

Focused on reporting and dashboards using Adobe Analytics. Provided accurate documentation and technical guidance for analytics implementations. A/B Testing and campaign performance follow up, worked with media team to accomplish businesses goals.