Commerce and digital transformation. Collaborating with two teams: Bobcat and Whirlpool B2B platform
SlideShare is the World's largest professional content sharing community. Create the vision for SlideShare user experience and lead the path forward for the platform. Mentor other designers. Interview candidates for new positions. Create and be a design workshops speaker.
AI automated investment app. - Lead role in the design of our consumer-facing products (Wireframing, UX and UI). - Work closely with CTO, developers, and designers to assist in handing off designs for developers to implement. - Test live products and prototypes with users to get feedback on the design and functionality. - Utilize industry (Fintech) research and feedback to modify existing and/or create new UI/UX wireframes, user flows, and designs. - Build and maintain style guides and templates. - Oversee all things related to new product & brand development (ideation, design, testing, implementation). - Communicate design goals and decisions both to the leadership team, product team and company-wide. - Ensure visual communication and brand standards are met. - Review work, troubleshoot and provide feedback to relative teams. Biggest Achievement: Build the entire app from scratch (and create a design system for it).
- Create a new website. - Build a new user experience in the app based on different Personas: Personalization and Customization. - Create new interfaces and functionalities based on a Discovery process: User interviews, research, build sacrificial concepts, validate with user: Mission Management; Root Cause Analysis. - Improve the current experience in the UI
- Improve the experience in the checkout process for new memberships. - Redesign the UI for the checkout process. Biggest Achievement: Reduce drastically the number of steps in the checkout process from 6+1 to 3
- Research, Stakeholder interviews, Strategy, Innovation, Product, Service and Strategic design - BBVA: Create hundreds of screens divided into different projects to transform each physical process into digital experiences - Ernst & Young (EY): Restyle the UI based in a new design system with better interactions and UX - Digital Radio for Globers: Carried out a discovery process in order to know the viability of this project Biggest Achievement: Iterate efficiently more than 60 processes on the BBVA project
Real estate platform. - Complete design process, from conceptualization to delivery. - Discovery, User Research, Personas, User Flows, Wireframing, Prototyping and Layouts.
Omnichannel b2b platform. - Create a new version of the app. - Create a new responsive website. - Create user-centered wireframes, prototypes and visuals. - Work closely with developers to bring designs to life. - Run user testing experiments, validate and define insights. - HTML5, CSS3 and Sass implementation. - Apply Agile methodologies and Design thinking. Biggest Achievement: Introduced the UX process into a developers environment
Biggest Argentinian cosmetic and fragrance retailer. - Create user-centered layouts - HTML5, CSS3 and Sass implementation - Followed and introduced Agile methodologies for the new projects. - Create personalized layouts for brands like Armani, Chanel, Dior and Tom Ford Biggest Achievement: Create a better UX on the website
Social services. - Build a new Brand identity. - Improved user experience on the website (HTML5, CSS3, Responsive design). - Create a digital department in a rigid company. Biggest Achievement: Create a new and fresh digital experience for our members
Interior design store - Own entrepreneurship Improved every touch point with service design. Ideation and product creation.
Monthly magazine designer
Graphic store Creation and design of a website.