Daniela Sayuri NagashimaProduct Design Lead
I have been working with digital products, mobile design and interaction since 2012 along with development and product teams in agile process. I also have experience with graphic design, visual identity and branding and leading other designers. I value the creation of a great product and all the involved process to achieve it, trying to contribute beyond usability and visual.
Certifications
UX/UI Designer
User Experience (UX), UX Design
04/14/2023
Tech stack
User Experience (UX)
UX Design
Adobe CC (8)
Adobe Photoshop (5)
Adobe Illustrator (5)
Figma (4)
HTML (2)
Product Design
Logo Design
User Interface (UI)
Usability
User Flows
Experience
Product Design LeadGrupo Recovery
05/2021 - 04/2023

• Responsible for coordinating and supporting designers (digital product, research and marketing) in the strategic, creative and product areas, focusing on the professional development of chapter members; • Participation in the company's strategy, such as defining KRs and branding decisions; • Primary role in the company's B2C area.

Adobe CC
Figma
Senior Product DesignerbanQi
08/2019 - 04/2021

• Prototyping and creation of final layouts for the app; • Creation of new visual identity and experience for the app; • Hypotheses validation through guerrilla testing; • Recruitment, selection and interview with users and potencial users for research purposes; • Project managing within design team (illustrations) • Work with multidisciplinary team within feature squads and tribes. Main projects: account creation, personal loan and bills booklets (Casas Bahia “carnês”); • Daily interaction with American team at Boston headquarters (Massachusetts, United States) and Via Varejo team (São Caetano, SP, Brazil); • Selection and interview with candidates for the design team.

Figma
Adobe CC
UX/UI DesignerAccenture Brazil
02/2015 - 06/2019

Concrete (Part of Accenture) period • iOS and Android interfaces conception (layouts, prototypes, guidelines and assets); • Projects conceptions along with Project Owner (requirements gathering, product discovery, benchmarking, personas development, flows, homologation); • Agile/scrum team work, interacting directly with development team; • International experience through Concrete HSA (Hispanic Speaker America) in Lima, Peru. 1 month allocation. Projetos/projects: Bilfinger - xChat (Android), ClaroIdiomas/ClaroCursos (Android/iOS), Netshoes (Android/iOS), Zattini (Android/iOS), Zazcar (Android/iOS), Cartão Carrefour (Android/iOS), Cartão Atacadão (Android/iOS)

Adobe CC
DesignerMinha Vida & Dieta e Saúde
08/2011 - 01/2015

• iOS, Android, Windows Phone, Windows 8, Firefox OS and mobile sites interfaces; • Social media assets; • Advertising campaigns assets and banners; • E-mail marketing layouts and HTML; • Digital magazine layouts.

Adobe Photoshop
Adobe Illustrator
Design InternMinha Vida & Dieta e Saúde
04/2010 - 08/2011

• E-mail marketing layouts and HTML; • Advertising campaigns assets and banners.

HTML
Adobe Photoshop
Adobe Illustrator
Education
Graphic Design with focus on TypographyAnhembi Morumbi University
08/2007 - 07/2011