- In charge of Paid Social campaigns on platforms: Facebook, TikTok, Kwai & Twitter with Acquisition objectives in Rappi Brasil. - Budget allocation and execution based on Performance. - Campaign optimization. - Testing to understand better opportunities in paid campaigns. - Reporting and analysis of results.
- I create and configure Google Analytics accounts. - I set goals in Google Analytics. - I create Dashboards in Google Data Studio according to the needs of each client. - I configure accounts and tags in Google Tag Manager. - Performance campaign analysis.
Special Projects Global Team In charge of developing new initiatives and strategies in Paid Media (Facebook, Google, etc) for Engagement campaigns, carrying out different tests to measure incrementality in terms of performance.
- In charge of Paid Social campaigns on platforms: Facebook, TikTok, Kwai & Twitter with Acquisition objectives in Rappi Brasil/Argentina - Budget allocation and execution based on Performance. - Campaign optimization. - Testing to understand better opportunities in paid campaigns. - Reporting and analysis of results.
In charge of the Affiliate Channel. Through the preparation of automated reports and data analysis, I optimize the relationship with our partners, propose and develop beneficial business opportunities, prioritizing a positive marginal contribution. I optimize actions of CPC, CPA, CR. + Google Analytics + Google Data Studio.
Talentum Young Professionals Program 2019. Digital Data Analyst - Support to the Product App team generating dashboards of conversion funnels and their due analysis for the future improvement of the customer experience, I accompany the launch of a new functionality from Google Analytics. - For the Growth team, I created automated monitoring boards for Own Media campaigns, I analyzed the results providing relevant insights to optimize planning. - Regarding the Monetization team, I provide results/analysis on conversion rates of campaigns to understand the behavior of users in terms of transactions. I devised a way to get campaign results. I have experience in A/B testing and I generate ideas for its implementation. - Work using Agile methodologies, belonging to 3 different work tables. +Google Analytics +Google Data Studio + Agile
Intern in the Direction of Impact Assessment and Policy Learning. Directorate for Impact Assessment and Policy Learning, CAF Information Service. I participated in the evaluation process of 145 mission visit reports of CAF projects in 2017, evaluating the capacity of the officials in filling them out, and collecting the pertinent information on the development of the projects based on the incidents proposed by Global Delivery Initiative. I led the "CAF Lessons Learned Contest" project, which aimed to capture the knowledge that resides in the talent that makes up the organization and then share it. The initiative was born as a new way to innovate in processes to increase efficiency, thus promoting a learning culture.
- E-Commerce Agent. - Management of the MercadoLibre Novicompu website. - Management of the sales process through said Web portal. - Customer Support.
Thesis Intern in the Vice Presidency of Economic Research of the Central Bank of Venezuela. Along with Dr. José Contretas in charge of leading the research entitled: "The role of the dynamics of the Structural Transformation on Labor Productivity and Growth, an approach to the Venezuelan case". - Analysis of data. - Research support to the Vice Presidency of Economic Research.
Intern in the CIB "Corporate and Investment Banking" area. Financial Statement Analyst mainly for the oil portfolio. Support in other portfolios: food and beverages, construction, health, vices. Analysis of Economic Indicators.